The best strategy to deal with a weakness or vulnerability is often to move it front and center.
Don’t just do something. Sit there!
Don’t let resources or expectations define your strategy. When the situation calls for it, sit and enjoy some tea. Patience is a virtue most clients have forgotten and most firms can’t afford to offer.
Your message doesn’t matter.
Even an ass knows empty words from something real. No one hears what you say. People listen to what you do, and effective enduring messages flow from honest actions and deeds.
Don’t win, if you can lose.
Success comes in lots of shapes and sizes. A well planned, well executed “loss” can often times be better than a “win.” Make sure successful solutions exist all around.
Don’t change opinion. Change how people think.
It is not enough to just change someone’s mind. Instead, radically alter the landscape and allow people to see you and your issues in a new light.