Equip for Equality

Government/Issues

The premiere statewide disability rights organization launched a major new legal initiative to support advocacy for kids with disabilities, a Special Education Clinic and other disability rights initiatives.

Equip for Equality turned to Zises Communications to find the right approach for the new campaign to compete in an overcrowded non-profit fundraising arena. The strategy, messaging and materials helped them raise more than $250,000 in their first year, far in excess of their goals.