Immigration PAC

Government/Issues

This nascent national political action committee dedicated to comprehensive immigration reform was nearing its one-year anniversary and needed to better define themselves for current and prospective donors. With all the hot-button issues surrounding immigration — families, fairness, justice, legality, etc. — the challenge was to find the clearest and most focused message from among the many possibilities.

We looked outside of the immigration issue and focused on the very thing that is on everyone’s mind today: the economy.